Tijana Jovanovic-Petrovic 

Tijana Jovanovic-Petrovic 

Koba Yagi Toys - Serbia

Founder & Manager

Koba Yagi Toys

Tijana studied at Faculty of Political Science and holds a Communications Master’s Degree.

Koba Yagi  is the only enterprise in Serbia designing and selling manufactured, interactive DIY toys building the necessary competencies for the 21st century and a new generation of creative leaders. Toys are intended for children age 3 to 12 years. They are parent created and expert reviewed, based on design 4 change methodology and developed on the idea that children make their own toys, through them learn about the world around them and how they can improve it. The toys are eco friendly, warm, natural, contemporary designed and in the context of the skills needed in the 21st century and help develop soft skills – emotional intelligence, empathy, creativity and cooperation. They define themselves as hybrid enterprise with strong social impact since they have design studio focused on development of toys, accesories and educational tools and also ngo focused on education.